1992•Journal of the City Planning Institute of JapanOpen access

Modelling on the Attraction of Sightseeing Area and Excursion Behaviour

Shoshi Mizokami, Hisayoshi MORISUGI, Motohiro Fujita

Abstract

THE AIM OF THIS STUDY IS TO DEVELOP A METHOD FOR MEASURING INTEGRATED ATTRACTION OF A SIGHTSEEING SITE AND FOR MODELLING EXCURSION BEHAVIOUR. I DIFINE THE INTEGTATED ATTRACTION AS THE SUM OF THAT BY EACH SITE'S OWN RESOURCES AND THE ACCESSIBILITY TO THE OTHER SITES WHERE HE CAN VISIT NEXT. I FORMULATE THE SIGHTSEEING EXCURSION BEHAVIOUR AS THE AGGREGATED NESTED LOGIT MODEL. I APPLIED THIS METHOD TO A SIGHTSEEING TRAVEL DEMAND FORECASTING PROCEDURE FOR THE MIDDLE KYUSHU AREA. IT WAS FOUND THAT THIS METHOD COULD ACCURATELY FORECAST NOT ONLY THE TOTAL NUMBER OF GUESTS BY SITE BUT ALSO THE NUMBER OF TRAVELLERS WHO CHOOSE A PARTICULAR EXCURSION PATTERN.

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Key concepts: Excursion, Attraction, Tourism, Tourist attraction, Computer science, Geography, Operations research, Mathematics