General representation theory in relatively closed monoidal categories

We apply the notion of relative adjoint functor to generalise closed monoidal categories. We define representations in such categories and give their relation with left actions of monoids. The translation of these representations under lax monoidal functors is investigated. We introduce tensor product of representations of bimonoids as a functorial binary operation and show how symmetric lax monoidal functors act on this product. Finally we apply the general theory to classical and quantum representations.