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CRMの導入効果と地域金融機関の導入事例--「あやふやな情報提供」をCRM導入で排除する--幅広い顧客情報をリアルタイムで収集・蓄積 (特集 CRM(Customer Relationship Management)で変わる渉外活動--情報共有化による顧客満足の営業展開)

一雄 垰本

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Key concepts: Customer relationship management, Business, Enterprise relationship management, Process management, Knowledge management, Marketing, Customer advocacy, Computer science

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CRMの導入効果と地域金融機関の導入事例--「あやふやな情報提供」をCRM導入で排除する--幅広い顧客情報をリアルタイムで収集・蓄積 (特集 CRM(Customer Relationship Management)で変わる渉外活動--情報共有化による顧客満足の営業展開) — Research Paper | ScholarLens