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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

Douglas B. Herron

Open publisher page 15 citations

Abstract

MARKETING AND NONPROFIT ORGANIZATIONS The Role and Benefits of Marketing in Nonprofit Organizations What Are You Selling? What Are They Buying CONDUCTING COST EFFECTIVE MARKET RESEARCH Who is Your Customer?: The Values and Techniques of Market Research Target Marketing to Reach Your Best Customers How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition Strengthening Your Marketing Practices with Internal Audits SUCCESSFUL MARKETING STRATEGIES Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors Making Advertising Work for Your Nonprofit Media Selection: Choosing the Right Mix Packaging Programs and Services for Your Market Strategies for Recruiting the Volunteers You Want Most Your Marketing Strategy: Fifteen Steps for Putting It All Together.

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What this paper is about

MARKETING AND NONPROFIT ORGANIZATIONS The Role and Benefits of Marketing in Nonprofit Organizations What Are You Selling? What Are They Buying CONDUCTING COST EFFECTIVE MARKET RESEARCH Who is Your Customer?: The Values and Techniques of Market Research Target Marketing to Reach Your Best Customers How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition Strengthening Your Marketing Practices with Internal Audits SUCCESSFUL MARKETING STRATEGIES Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors Making Advertising Work for Your Nonprofit Media Selection: Choosing the Right Mix Packaging Programs and Services for Your Market Strategies for Recruiting the Volunteers You Want Most Your Marketing Strategy: Fifteen Steps for Putting It All Together.

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OpenAlex reports 15 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

MARKETING AND NONPROFIT ORGANIZATIONS The Role and Benefits of Marketing in Nonprofit Organizations What Are You Selling? What Are They Buying CONDUCTING COST EFFECTIVE MARKET RESEARCH Who is Your Customer?: The Values and Techniques of Market Research Target Marketing to Reach Your Best Customers How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition Strengthening Your Marketing Practices with Internal Audits SUCCESSFUL MARKETING STRATEGIES Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors Making Advertising Work for Your Nonprofit Media Selection: Choosing the Right Mix Packaging Programs and Services for Your Market Strategies for Recruiting the Volunteers You Want Most Your Marketing Strategy: Fifteen Steps for Putting It All Together.

Key concepts: Publicity, Business, Marketing, Marketing mix, Marketing strategy, Promotion (chess), Marketing effectiveness, Marketing research

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Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors — Research Paper | ScholarLens