Route Travel Time Stabilization by Real Time Traffic Information Improvement

When drivers encounter multiple available routes, they may evaluate the utility of each route. Two important factors in the evaluation are travel time and travel cost. Without hewing the current travel time of each route, drivers' decisions are not necessarily optimum. It is called 'transparency issue' that drivers are blinded to choose the optimum route among the others because of the limited travel time information. As a result of this, competing route travel times tend to fluctuate. This case study to utilize the data of Namsan traffic information system confirms that this travel time fluctuation can be lessened as real time traffic information is provided.