A journey towards a digital platform business model: A case study in a global tech-company
Tolga Şimşek, M. Atilla Öner, Özlem Kunday, Gökçen Arkalı Olcay
Abstract
Tolga Şimşek, M. Atilla Öner, Özlem Kunday, Gökçen Arkalı Olcay
Abstract
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Key concepts: Business model, Business transformation, Digital transformation, Artifact-centric business process model, New business development, Business process modeling, Process management, Transformational leadership