ScholarLens Back to search
2021•Unpublished venueRequires access

Luxury in the United States and Western Europe

Fflur Roberts, Florence Allday, Ayako Homma, Oksana Malynovska

Open publisher page 2 citations

Abstract

The United States and Western Europe are key markets for luxury goods, yet it is the latter that is best known for the traditional high-quality craftsmanship and materials that are central to the appeal of luxury goods today. By providing an overview of key features of the markets for luxury in the United States and Western Europe, this chapter will reveal not only differences in demand but also how the luxury industries in these two key areas are converging in many ways. The chapter is based on research in Euromonitor International’s database and reports and is organised around three key cornerstones of luxury, namely, rarity, emotion, and quality.

About this research paper

What this paper is about

The United States and Western Europe are key markets for luxury goods, yet it is the latter that is best known for the traditional high-quality craftsmanship and materials that are central to the appeal of luxury goods today. By providing an overview of key features of the markets for luxury in the United States and Western Europe, this chapter will reveal not only differences in demand but also how the luxury industries in these two key areas are converging in many ways. The chapter is based on research in Euromonitor International’s database and reports and is organised around three key cornerstones of luxury, namely, rarity, emotion, and quality.

Why it matters

OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The United States and Western Europe are key markets for luxury goods, yet it is the latter that is best known for the traditional high-quality craftsmanship and materials that are central to the appeal of luxury goods today. By providing an overview of key features of the markets for luxury in the United States and Western Europe, this chapter will reveal not only differences in demand but also how the luxury industries in these two key areas are converging in many ways. The chapter is based on research in Euromonitor International’s database and reports and is organised around three key cornerstones of luxury, namely, rarity, emotion, and quality.

Key concepts: Key (lock), Appeal, Western europe, Quality (philosophy), Economy, Business, Advertising, Commerce

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Luxury in the United States and Western Europe — Research Paper | ScholarLens