2017•Zenodo (CERN European Organization for Nuclear Research)Open access

A Study On Customer Satisfaction Towards Herbal Products

K. Kavitha, T. Anish Fathima

Abstract

Herbal products plays an important role in people’s life to protect them against various health issues. The study aims to identify the satisfaction of the customers towards herbal products in Erode district. The study was based on questionnaire with a sample of 100 respondents. The findings were analyzed using simple percentage analysis, chi-square test and friedman ranking test. Findings reveal that age, gender, educational qualification and type of family have significant association with customers level of satisfaction towards herbal products.

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Key concepts: Customer satisfaction, Business, Patient satisfaction, Marketing, Traditional medicine, Medicine