2016•Zenodo (CERN European Organization for Nuclear Research)Open access
Consumer Behaviour And Attitude Towards Online Shopping
S. Nethra, V Dhanaraj
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Abstract
The popularity of online shopping has caught the attention of many peoples. Many studies have been done in developed nations to know about the attitude and behaviour of consumers towards online shopping. The research is focused on consumer behaviour and attitude towards online shopping in Coimbatore district. The study is based on primary data which has been collected by issuing questionnaire to 200 respondents residing in Coimbatore district by adopting convenient sampling method. The statistical tools like simple percentage analysis, chi-square test are applied to the analysis and interpreted the collected data. The findings help us to know about the online shopping and it minimize the work of consumers without any waste of time, money and energy from the place where you are.