Creating Service Value Proposition for Company A

The aim of this thesis is to create a value proposition for Company A using the process and tools suitable in delivering its purpose. The study attempts to answer the research question, what is the service value proposition for Company A and its relevance for success? Business today sees the importance of incorporating customer value experience in their offerings which has been beneficial for both the customer and the company.\n\nTheoretically, the value experience of the customer is one of the building blocks in creating a value proposition, a profitable strategic marketing activity applied to Company A. Value proposition process using value proposition tools and templates were identified to develop a good value proposition model suitable for Company A.\n\nA semi-structured interview was conducted as a qualitative method of gathering data in this research. The customers of Company A, who were the only reliable source in gathering information about customer experiences, were interviewed either by face-to face or by email.\n\nThe findings gave a deep insight on the experiences valued by the customers from the service offering of Company A, who were generally satisfied of the service regardless of their individual definition of what standard is. The result also revealed that customers value more time than the cost of a purchase with a great consideration on trustworthiness and reliability of the service provider. Building a good rapport with customers is important using a preferred communication tool that is effective and efficient for both the customer and the company. \n\nIn conclusion, the value experience of the customers helps the company create and maintain focused activities that serves the customers profitably, that explains the need for Company A to have a service value proposition.