Cruise Tourism Management Factors Affecting Cruise Tourists’ Intention To Revisit

AbstractThe purpose of this research was to study about the cruise tourism management factors affecting theintention to revisit of the cruise tourists on the Phuket – Singapore route. The online questionnaire was usedto collect the data from 400 cruise tourists along the Phuket – Singapore route. The sample respondentswere recruited by using purposive sampling. Descriptive statistics were used for the data analysis infrequency, percentage, mean, and standard deviation, whereas inferential statistics were used withexploratory factor analysis and multiple regression. The research results revealed that the factors of shoretourist attractions, port management, cruise tourism alliances, image of tourist attractions, and shoreexcursion management and service had effects on the intention to revisit of the cruise tourists. The findingsare useful for practical suggestions to develop policies appropriate for international cruise tourism.