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2020•Unpublished venueRequires access

The Role of Advertising on Small Business Performance in Dar es Salaam: A Case of Gerezani Kariakoo, Ilala District,

George Mwanyama

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Abstract

A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Key concepts: Dar es salaam, Business, Advertising, Business administration, Geography, Tanzania, Environmental planning

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The Role of Advertising on Small Business Performance in Dar es Salaam: A Case of Gerezani Kariakoo, Ilala District, — Research Paper | ScholarLens