PENGEMBANGAN AIR TERJUN MURUNDA’O SEBAGAI DAYA TARIK WISATA DI ENDE NUSA TENGGARA TIMUR

Murunda'o waterfall is a beautiful and unique waterfall. Murunda'o Waterfall Located in Koanara Village, Kelimutu Sub-district, Ende District, East Nusa Tenggara Province. This research aims to identify the tourism potential of Murunda'o waterfall to be developed, the role of government and society, as well as strategies taken in the development of Murunda'o waterfall as a tourist attraction so interesting to be visited by tourists. The development of Murunda'o Waterfall can not be separated from the support and role of government and society. The role of the government in the development of Murunda'o Waterfall is not so obvious because there is no regulation from governing to development of this waterfall. However, the role of society is very visible jeals in the development Murunda'o Waterfall as a tourist attraction. For that needed a strategy in its development such as cooperation with the government, tourism training, as well as optimal promotion.