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The fit between message framing and social distance: An efficient way to promote pro-social health behaviors

Laurie Balbo, Florence Jeannot, Justine Estarague

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Abstract

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About this research paper

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Available abstract

International audience

Key concepts: Testimonial, Respondent, Framing (construction), Optimism, Psychology, Donation, Social psychology, Blood donor

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The fit between message framing and social distance: An efficient way to promote pro-social health behaviors — Research Paper | ScholarLens