2021•Journal of Human Movement ScienceRequires access

The Cultural Impacts’ Construction Strategy of Chinese National Traditional Sports

Xiaobo Qu

Abstract

with the further influence of National Traditional Cultural Power Strategy ,this thesis takes national traditional sports as one of the main carriers of Chinese national culture to explore the construction of modern cultural influence of traditional sports culture for the future development on the following three aspects for its future cultural development orientation, innovative means and communication mode .

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Key concepts: Soft power, Political science, Public relations, China, Business, Advertising, Sociology, Law