Development of Belief in Folk Tourism Resources in Western Guangdong- Taking the Example of “Nianli”

The tourism industry as one of the world's fastest growing, has become a new economic growth point in Guangdong, plays a more and more important role in the economic, cultural life in the province. Tourism infrastructure is an important supporting facility for the development of folk tourism. Folk tourism is a high level of cultural tourism, has become one of the important content of tourist behavior and tourism development. The "Nianli" is a unique folk activity in the west of Guangdong province, especially in Zhanjiang and Maoming. It’s a case of a year, every year to a fixed time (It usually begins on the second day of the first lunar month), scope of folk culture activities .It is usually held independently in the village (or temple). It integrates religious ceremonies and folk festivals. This paper is based on the development of "Nianli" folk tourism in western Guangdong, in order to find out the deficiencies in the development of folk tourism, in-depth excavation of the cultural connotation of folklore activities in western Guangdong, and furthermore puts forward measures for the development of religious folklore tourism products.