Green Tourism Strategy: AnIndonesian Perspective in Eco-Tourism

This research aims to find out what kinds of the strategies would be developed in dealing with green tourism development, a study in Indonesian Eco-Tourism. The Strategies developed is based on SWOT analysis coming from 40 relevant stakeholders (20 domestic tourists coming to Teluk Kiluan Tourism Destination, Lampung Province; 5 members of Indonesian Travel and Tourism Association, Chapter Lampung; 3 employees of Tourism Lampung Government Institution; 5 peoples as Local Community representative in Lampung Tourism Destination; 3 practical business of tourism; 4 academic experts in management and marketing Tourism), by using FGD. Then, followed by in depth interview to 30 other local tourists and societies, and also observation in the surrounding environment of the Tourism Destination. The SWOT analysis result performed the implementation of integrated green tourism strategy aligning with the development of green tourism government policy or rules. Other kinds of strategies are also developed and discussed further. Key Words: Green Tourism Strategy, Green Tourism Development, Eco-Tourism