THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION

It is admissible by everyone that tourism is the most important branch of economic activity worldwide. The wider tourism field contributes more than anything else to the formation of the gross domestic product in most countries of the world. The tourist marketing, program, and its strategies should be related to basic choices of the form of local tourist development and advances of the tourism field. The target of the article is to highlight theories that prove the satisfaction of consumers and factors of clients’ satisfaction from the hotel services, given that the satisfaction of clients is the most important factor for the sustainability of enterprises but also the increase of competitiveness. In this article, the definitions and basic theories of clients’ satisfaction are analyzed according to bibliographical references and a literature review of empirical researches in enterprises of services provision followsaiming at the measure of clients’ satisfaction. A basic conclusion of this research is that the most important factor that influences most the satisfaction of clients is the quality of offered services.