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Multichannel behavior and generation Y in the insurance industry, International Conference for Marketing in the Insurance Industry, Paris.

Ilaria Dalla Pozza, Sandrine Heitz-Spahn

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Abstract

International audience

About this research paper

What this paper is about

International audience

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Method / approach

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Available abstract

International audience

Key concepts: Insurance industry, Business, Marketing, Actuarial science

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Multichannel behavior and generation Y in the insurance industry, International Conference for Marketing in the Insurance Industry, Paris. — Research Paper | ScholarLens