Popping (It) Up: An Exploration on Popular Culture and TV Series Supernatural

Supernatural is a TV series created in 2005 that draws inspiration from urban legends, folklore and mythological tales to tell the journey of two brothers who hunt monsters, ghosts and creatures from the underworld in an apocalyptic scenario. This article intends to explore Supernatural as a reflection of/on the present time, its main concerns and practices. First, it analyzes the show as part of a post-9/11 culture that is deeply affected by the events of 2001 and the underlying sense of terror. Even though the show privileges the horror genre as a framework to deal with 9/11-ensued fears and anxieties, it also brings into play many other genres that blur its categorization and reproduce today’s fast pace and fluidity. Second, the article looks at how the show integrates and has been integrated into contemporary pop culture. Supernatural is known for pushing the boundaries, communicating with other cultural products, self-referencing and interacting with the audience, thus fostering an active interchange between the show, pop culture products, different media, and viewers. The article therefore understands Supernatural as both a cultural manifestation and a manifestation of culture, a product that impacts popular culture and is, in turn, impacted by it. It investigates how the present social, cultural and political context in America has influenced the creation of the series and its plot, and how the use of popular culture references, which pop up regularly throughout the show and create a sublayer of meaning the viewer must decode and interpret, has become a distinctive characteristic of the show and a key factor for its success and durability.