2021•International Journal of Research and Innovation in Social ScienceOpen access

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

Mahmud Lahay, Syamsul Bachri, Wahyuningsih Wahyuningsih

Abstract

The purpose of this study is to empirically test and explain ( 1) the effect of tourism destination development on the image of tourism destinations, (2) the effect of service quality on the image of tourism destinations (3) the effect of destination image on tourist satisfaction (4) the influence of destination image on tourist loyalty.(5) the effect of satisfaction on tourist loyalty and (6) the effect of service quality on tourist satisfaction in Togean, Tojo Una-Una Regency, Central Sulawesi, and Wakatobi, Wakatobi Regency, Southeast Sulawesi.This type of research uses Explanatory Research.Hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM).The number of samples is 198 respondents.

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Key concepts: Tourism, Loyalty, Business, Service quality, Destination image, Marketing, Advertising, Service (business)