Exploration on the Talent Cultivation Path of Tourism New Media in the Digital Economy Era

Under the background of digital economy characterized by big data, cloud computing and Internet of things, the rapid development of new tourism media will play an important role in promoting the recovery of tourism economy and the high-quality development of industry in the post-epidemic era. However, due to the shortage of talents in the new tourism media industry and the prominent structural contradiction between talent supply and demand, it isan urgent new issue for colleges and universities to discuss the talent cultivation path and improve the quality of cultivation in the new tourism media industry. Therefore, in this study, purposive sampling is used to mine data and in-depth analyze the supply and demand of talents in tourism new media industry, and some suggestions are put forward on talents cultivation path in colleges and universities from aspects of clarifying the cultivation objectives and positioning of professional talents in colleges and universities, strengthening cross-border integration of disciplines, creating professional talents cultivation characteristics, innovating production and teaching integration cultivation mode, and building students' innovation and entrepreneurship platform.