Disposal Behaviour and Practices of Post-Consumer Apparel Waste

With the rapid changes in fashion trends and the impact of fast fashion, the overconsumption of clothing has a significant environmental impact on society and the Youth are the stylish shoppers who have a strong tendency to follow the latest fashion and trends. Hence, this is very important to understand how young fashionable consumers are disposing of their unwanted clothes. In this study, a survey was conducted among 100 young college-going respondents, and the result shows that clothing disposal behavior is much more affected by the attitudes of the consumers towards the changing fashion trends, their family income, and their philanthropic awareness toward clothing disposal. Moreover, the attitude towards the disposal of clothing is thoroughly influenced by environmental economic factors. The findings revealed that youth in India are not so much aware of apparel waste management practices that are helping to sustain the environment so there is an emergence to understand their disposal behavior and also an urgent demand to give awareness regarding clothing disposal behaviour.