Model of the preferred organizational culture

Today there are various models and measuring instruments available to many studies of organizational culture designed for its investigation, but there is still no consensus concerning the definition, levels, generic dimensions and a general scale for measuring organizational culture. Studies by various authors in the field of organizational culture and facet culture offer specific evidence of the significant impact of these variables, but the important question remains in the domain of advice for the recommended, excellent, the best organizational culture of business organizations, which will direct the practices and attract the attention of businesses community and management in the processes of creating and maintaining competitive advantage. Research of that desirable culture is the main goal of this paper. It offers a model focused on the desired organizational culture of business organizations, and is named The model of the preferred organizational culture. The model was made on the basis of a series of theoretical studies and taking into account the best business practices. A measurement scale based on this model served for an empirical study of the organizational culture of large and medium-sized enterprises in the Republic of Croatia, and the presented result at the level of 73% out of 100% points to the conclusion that there is still much to be done for managers and organizations in this area. In addition, different elements of organizational culture have been established in which the company showed above-average value (the relationship with the environment, communications, artifacts, etc.) and those in which their level of organizational culture is below average (innovation, action, tolerance, flexibility, organizational climate, etc.).