Social Network Valuation Using the Discounting Cash Flow Method
Oleg Malafeyev, K. V. Yupatova, I V Zaĭtseva, A. V. Shuvaev, Anna Dolgopolova, Tatyana G. Gurnovich
Abstract
Oleg Malafeyev, K. V. Yupatova, I V Zaĭtseva, A. V. Shuvaev, Anna Dolgopolova, Tatyana G. Gurnovich
Abstract
Social networks are different from traditional companies, therefore, the article discusses the methodology of social networks valuation is considered, as well as the features arising by the specifics of the activities of such companies. The results are interpreted and the conclusions are made regarding the accuracy of social network valuation by discounting cash flows of the company.
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Social networks are different from traditional companies, therefore, the article discusses the methodology of social networks valuation is considered, as well as the features arising by the specifics of the activities of such companies. The results are interpreted and the conclusions are made regarding the accuracy of social network valuation by discounting cash flows of the company.
Key concepts: Valuation (finance), Discounting, Cash flow, Discounted cash flow, Computer science, Actuarial science, Business, Econometrics