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2017•Unpublished venueRequires access

Consumer Buying Behavior towards Private Label Brands in Apparel Retail with Reference to Chennai

B. Bharathi, B. Devamaindhan

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Key concepts: Clothing, Business, Advertising, Marketing, Private label, Retail industry, Consumer behaviour, Commerce

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Consumer Buying Behavior towards Private Label Brands in Apparel Retail with Reference to Chennai — Research Paper | ScholarLens