Does Livelihood Capital Influence the Livelihood Strategy of Herdsmen? Evidence from Western China

The deterioration of grassland ecology is threatening the livelihood of herdsmen and increasing their rates of poverty. This study aims to explore the characteristics of herdsmen’s livelihood and the impact of livelihood capital and environmental perception on livelihood strategy selection. Based on 453 herdsmen households in the Province of Gansu and Qinghai, five types of livelihood capital were measured under the sustainable livelihoods framework. The influence of herdsmen’s livelihood capital on their decisions regarding their livelihood strategies was evaluated in multiple logistic functions. Meanwhile, hierarchical regression analysis and grouping regression methods were used to explore the moderating effects of two dimensions of environmental perception: ecological consciousness and sense of responsibility. The following results were obtained: First, all types of livelihood capital have a significant influence on the livelihood diversification of herdsmen; second, the direction and strength of these effects differ among types of livelihood capital. Moreover, environmental perception played a negative moderating role in the relationship between herdsmen’s livelihood capital and livelihood strategies. Therefore, it is expected to introduce policies ensuring the development of herdsmen’s livelihood capital and improve their environmental cognition, which can help realize the coordinated economic and ecological development of grassland.