A Study on Impact of Demographic Variables on Attitude of Consumers Towards Green Products

Green is a symbol of nature and this word has become a new trend of development. Consumers increasing awareness about importance of using herbal products increased the demand of green products in market. Each consumer has different views on the meaning of green products but everyone is demanding these products ultimately to reduce the side effects of using chemical products. Since every consumer has different demographic characteristics, therefore everyone has different reasons of buying green products. Also, there are number of factors affecting consumer buying behaviour such as social factors, cultural factors, psychological factors etc. Psychological factors include motivation, perception, personality, attitude, belief etc. So, this research paper is focussed on the impact of demographic variables on the consumers attitude towards green products which determines their behaviour. This paper is based on primary data collected through questionnaire from 300 consumers and analysed through Chi square test.