Managing coopetition in diversified firms: Insights from a qualitative case study
Rosanna Amata, Giovanni Battista Dagnino, Anna Minà, Pasquale Massimo Picone
Abstract
Rosanna Amata, Giovanni Battista Dagnino, Anna Minà, Pasquale Massimo Picone
Abstract
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Key concepts: Coopetition, Industrial organization, Diversification (marketing strategy), Business, Competition (biology), Process (computing), Division of labour, Marketing