CONFIGURATION OF PRODUCTION ENTERPRISES SUPPLY CHAINS BY THE CUSTOMER

Companies that are in the supply chain of a product are usually quite conservative in their changes, and supply chains are stable and unchangeable because all participants in the chain are partners. On the one hand, this is a positive characteristic of chains, on the other hand, it prevents formation of such a property of chains as flexibility in relation to products` customers. Customers determine demand characteristics, but they depend on both external and internal factors. This circumstance forces supply chains to look for the ways of implementing the flexibility characteristics in relation to customers.In this paper, a concept for developing supply chain flexibility i s considered. A mechanism for its implementation was tested when configuring supply chains with the customers` participation. It is estimated that this will allow us to solve the issues of manufacturing orders within the framework of the main requirements of customers in terms of price, speed and quality in an order follow -up due to the fact that a customer directly affects formation of the supply chain in the process of order.