Front-Of-Package Nutrition Labeling: Which Labels Benefit Consumers the Most and Why Do They Help?

Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate types of FOP labeling systems currently in the marketplace, it is not clear which types of FOP labels might be most helpful to consumers for certain types of evaluative tasks. However, new research sheds light on this issue and offers important implications for food manufacturers, food retailers, and consumers’ health.