Exploration and Research on Improvement Ideas of Enterprise Human Resource Management and Planning in the New Media Era

Under the background of the new media era, the human resource management of an enterprise is largely affected by the existing management system of the enterprise itself, and the organizational structure and management model of the enterprise have become the decisive factor of human resource management. The implementation of human resource management in enterprises should make corresponding improvements according to the needs of the environment. In the new media environment, the innovation and reform of corporate human resource management should be combined with the new media environment and the improvement of the operating mechanism should be implemented. It is the inevitable choice for the development of enterprise human resource management. This article aims to study the improvement ideas of enterprise human resource management and planning in the new media era. Based on the analysis of the definition of human resource management, the problems faced by enterprise human resource management in the new media era, and the improvement ideas, the questionnaire survey method and case studies are adopted. The research method investigates two companies, finds out the problems in the human resource management of the company, and then gives targeted suggestions. The survey results show that currently only 15% of employees of A and B companies come to the company through online recruitment channels, 40% of employees enter the company through job fairs or directly to the company for on-site interviews, and 33.5% of employees go through campuses.