A Study on Awareness & Behavior of Individual Investors Towards Various Investment Avenues With Reference to Mehsana District

Investment is systematic plan of investors to part their money at appropriate place to earn and safe the same for future contingencies. Investment is a purchase of a financial product or other items of value with an expectation of favorable future returns. The risk and returns available of each of these investment avenues differ from one avenue to another. There are, many investment avenues are available in the Indian market where some are marketable and liquid while others are non marketable and some of them are highly risky while others are almost risk less. The investors have to choose Proper Avenue depending upon his specific need, risk preference, and return expected.