International strategy of portuguese born global

The small and medium enterprises (SMEs) are becoming more and more important since they represent the majority of the companies in Portugal. The significant growing of companies that conduct international business at or near their creation has been noticed. The goal of his dissertation is to identify the characteristics of Born Global by literature review and correlate them with a case study of the company Fly London in order to clarify which strategies this company used to establish and obtain prominence in the competitive international markets. For this propose it is used a qualitative study with primary and secondary data. The conclusion is that, although some key success factors about Fly London coincide with the theory of Born Global some of them do not correspond to the currently Born Global theory. The main key factors identified over Fly London that coincide with the theory of this type of companies are the networking and the high level of technology and on the other hand one of the key factors that differ from the literature is the CEO profile of the company.