Research on the Television Civil News under the Impact of New Media: Taking the Urban Report 60 Minutes as an Example

This article compares the characteristics of new and old media and different services for the users and analyzes report civil news of TV media. Taking the Urban Report 60 Minutes an example, the largest live news program in Tianjin, This article puts forward the methods and strategies that TV stations should adopt to innovate and develop, and how to win a stable audience and better viewing efficiency after the integration of TV news programs. In this paper, the stratified sampling method is used to receive 300 valid survey data, successfully obtaining the development status of contemporary Television Civil News. The result shows that television civil news, to be a traditional media, had already been replaced by the new media in some of the functions. The innovation and integration of TV stations have become the key to the breakthrough of traditional media.