MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGYZATION

To date, the transition to new agribusiness systems is a complex process of developing a new strategy for innovation development, which is formed in parallel with the existing strategies.The marketing strategy of environmentalizing agrarian production is, in our opinion, an innovative strategy that allows integration of environmental priorities in the strategy of economic development.This strategy takes into account the environmental factor in the economic activities of agrarian enterprises and aims at creating environmental products and services in agricultural production.It is the marketing strategy for environmentalizing agrarian production to be a link between agrarian enterprises, the market and society, as well as to ensure the formation of public opinion and the market environment environment.The formation of an effective marketing strategy for the environmentalization of agrarian production, first of all, is necessary for a full supply of food security of the country, as well as the transformation of the agrarian complex into a highly productive branch of the national economy, therefore, the study of methodological approaches to the development of this strategy is relevant and practically significant [1, p. 119].