2021•ACM Symposium on Eye Tracking Research and ApplicationsRequires access

Implementing Eye-Tracking for Persona Analytics

Soon‐gyo Jung, Joni Salminen, Bernard J. Jansen

Abstract

Investigating users’ engagement with interactive persona systems can yield crucial insights for the design of such systems. Using eye-tracking, researchers can address the scarcity of behavioral user studies, even during times when physical user studies are difficult or impossible to carry out. In this research, we implement a webcam-based eye-tracking module into an interactive persona system, facilitating remote user studies. Findings from the implementation can show what information users pay attention to in persona profiles.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 6 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Persona, Computer science, Human–computer interaction, Eye tracking, Analytics, Scarcity, World Wide Web, Multimedia