Research on Bullwhip Effect Management in Supply Chain Based on System Dynamics

Abstract Since the development of the Beer games in the last century, beer games and the bullwhip effect they reflect have attracted extensive attention and discussion from scholars. This paper will explore the causes of bullwhip effect, includes oscillation, amplification effect, and phase lag in supply chain management. With the help of system dynamics, the beer game model is constructed and the bullwhip effect is visually observed. From the perspective of sup-ply chain structure and management, this paper makes a comparative analysis of the inventory of supply chain management strategies, thus finding the direction of supply chain management optimization-accelerating flow, and helping supply chain managers and practitioners to develop-mental models.