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2020•Unpublished venueRequires access

Assessment of social media as marketing strategy for micro and small business: A case study of Kinondoni District, Tanzania

Abdala S. Shedafa

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Abstract

A Dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Corporate Management (MBA-CM) of the Mzumbe University

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A Dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Corporate Management (MBA-CM) of the Mzumbe University

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

A Dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Corporate Management (MBA-CM) of the Mzumbe University

Key concepts: Tanzania, Social media, Marketing, Social media marketing, Business, Dar es salaam, Geography, Digital marketing

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Assessment of social media as marketing strategy for micro and small business: A case study of Kinondoni District, Tanzania — Research Paper | ScholarLens