A Study on Factors Influencing On Buying Behaviour of Customers

The Consumer Behavior Study has become the current marketing scenario. The kings of markets are consumers. No business organization can run without consumers. All of the company's activities end with consumer satisfaction and consumer satisfaction.The study of customer behavior is based on consumer purchasing behavior, with the customer playing the three distinct user, payer and purchaser roles. The purchasing behaviour of consumers has become an integral part of strategic market planning. It is helpful to start by considering the factors that affect consumer buying behavior as well as the evolution of the consumer research field in order to develop a framework for the study consumer behavior.