Research on Development Mechanism and Strategy of Folk Art Industry in Northeast of China

The folk art forms of northeast of China are rich and varied. They fully presents the cultural of northeast of China. However, with the transformation of China from a traditional agricultural society to a modern industrial society, people's production mode and life style have changed greatly, and The environment on which folk art depends has huge changed. Some folk art categories are on the verge of extinction, aging and some folk art are lost due to the death of the older generation of artists. The paper presents a study on how to effectively protect and inherit the folk art in northeast China from two follow aspects-- optimization of folk art form and platform construction. Through literature review, research framework, deductive content analysis, combination of quantitative analysis and qualitative analysis, research methods were proposed as guidelines for improved to protect and inherit the folk art:1) Research on contemporary cultural ecology of folk art. 2) Rational creative development of folk art industry in northeast of China. 3) Brand cultivation of folk art industry in northeast of China 4) Establishing and improving the standard trading platform and value evaluation system for folk art works 5) Relying on "Internet +" to establish the operation and communication platform for collectors, investors, folk artists and operators.