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2017•Unpublished venueRequires access

THE EFFECT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR: THE CASE OF COMMERCIAL BANK OF ETHIOPIA

Beimnet Adela

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Key concepts: Promotion (chess), Sales promotion, Business, Advertising, Marketing, Consumer behaviour, Commerce, Sales management

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THE EFFECT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR: THE CASE OF COMMERCIAL BANK OF ETHIOPIA — Research Paper | ScholarLens