2020•Journal of Emerging Technologies and Innovative ResearchRequires access

CUSTOMER PERCEPTION TOWARDS GREEN BANKING

Supri Maheshwari

Abstract

Abstract: Reduction of carbon footprints and promotion of environmental friendly practices are needed for maintaining the sustainable nature. Banking sector, which unites a large number of people in the society, adopts environmental management practices to keep the environment clean and green. Banks contribute more to reduce carbon emission by financing projects to the companies that are working for adopting green technology. The study tells about the green banking concept spread among customers.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Promotion (chess), Business, Green marketing, Environmentally friendly, Perception, Sustainable development, Marketing, Environmental economics