SHARING AS A RESULT OF DIGITALIZATION OF THE SERVICE SECTOR. SEARCH FOR A NEW MODEL OF ECONOMIC DEVELOPMENT

Digitalization is becoming a powerful transformative factor in the modern economy, spawning new industries and modernizing traditional ones. The service sector is becoming one of those traditional industries. Digitalization is taking the industry to a new level with an ever-expanding horizon - the emerging sharing economy [collaborative consumption economy (CCE)] (ESP). The ESP service segment is complemented by a sharing economy (ESI), i. e. production services, forming a general sharing model as a symbiosis of production, exchange and consumption, gradually integrating this system into the model of the modern economy. The article considers ESP as part of the sharing economy, contributing to the formation of anti-consumerism, with a high degree of consumer responsibility to the environment, inclusiveness. The sharing model is interpreted as a symbiosis of ESP and ESI. The economy of sharing in combination with ESP gives the interpretation of sharing the necessary theoretical and practical completeness, complexity and creates the preconditions for the promotion of sharing in such a configuration as a new model of economic development.