The linguistic landscape of an Urban Hispanic-Serving Institution in the United States

This paper critically analyzes the linguistic landscape (LL) of the three campuses of Northeastern Illinois University (NEIU), a federally-designated Hispanic-Serving Institution (HSI) located in Chicago, to examine the role that languages other than English (LOTE), Spanish specifically, play in signage on the campuses vis-à-vis English. This paper argues that despite NEIU’s HSI status, Spanish plays no dominant role in public signage on the three campuses, even on the campus called “El Centro.”