5.3 Emotions Within and Between Organizations

Positive and negative emotions in general, and humor in particular, has been studied at various (inter)organizational levels and in different contexts, e.g. business communication, advertising, branding, sales, innovation, and customer relationships. Nevertheless, the importance and functions of emotions within and between organizations and their stakeholders are not thoroughly understood. Employees’ emotions and their wellbeing influence also customers and other stakeholders. Emotion work and emotion management are applied to diminish non-beneficial influences. Does the digitized environment make a difference? How can e.g. smart technologies increase employees’ and stakeholders’ happiness? This track encourages researchers to investigate the different aspects of positive and negative emotions, humor, and playfulness within organizations and in inter-organizational and customer relationships.