Consumers' Buying Behavior Towards Online Shopping - An Empirical Study In Bangalore City

The growing use of the Internet in India has created tremendous prospects for marketers of today and tomorrow. Electronic commerce has become one of the essential characteristics in the Internet era. Due to advancement of technology, businesses have come up with a new method called online shopping which would allow potential customers to order their merchandise online without having to travel long distances. With the rapid rise of the Internet, the number of shopping online for consumer goods and services has grown dramatically. Online shopping has become a happening type of retail shopping. Thus, it is significant to know the consumers buying behavior towards online shopping to gain benefits and to avoid risks. Hence the researchers have chosen this topic to highlight the importance of online shopping in the present as well as in the future.