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Business-to-Business Marketing : Strategies and Implementation

Daniel Michel, Peter Naudé, Robert Salle, Jean‐Paul Valla

Open publisher page 14 citations

Abstract

International audience

About this research paper

What this paper is about

International audience

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OpenAlex reports 14 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

International audience

Key concepts: Business, Marketing, Business marketing, Process management, Business administration, Marketing management

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