The Prosperity Ethic

Abstract A new prosperity gospel is emerging in the Philippines. We call it the prosperity ethic. Its dimensions set it apart from the previous incarnation of the prosperity gospel, which emphasized tithing and confessing. Specifically, the prosperity ethic values upward mobility and uses biblical principles for the acquisition of practical skills to become rich. We make our case by drawing on the writings of Bo Sanchez and Chinkee Tan, two of the most influential prosperity-oriented preachers in the country. The prosperity ethic has three dimensions: the morality of wealth (believing right), the prescribed mindset (thinking right), and the practical skills to accumulate wealth (doing it right). In the latter part we explain the rise of the prosperity ethic by relating it to major shifts in the economy since the 1990s. For sanctifying individual hard work and desire, the new prosperity gospel is emblematic of neoliberal Christianity in the Philippines today.