The Intelligent Development of Rural Tourism Industry in Jilin Province

In recent years, under the background of the rapid development of modern information technology, China's tourism industry has entered a new era of “intelligent” development, and intelligent tourism has emerged as the times required. Rural tourism, as an important way of tourism activities, has been favored by a large number of tourists, so the intelligence of rural tourism is imperative. Based on the present situation of rural tourism development in Jilin province, this paper discussed the characteristics and advantages of rural tourism resources in Jilin province. Then it analyzed the orientation of the intelligent development of rural tourism in the aspects of product difference, service difference and brand image difference. Finally, a new mode of intelligent development of rural tourism industry in Jilin province was given.